1. Define Your Website’s Purpose

☐ Primary Goal: What do you want visitors to do? (e.g., buy a product, book a call, join a newsletter)
☐ Secondary Goals: List 2-3 additional actions (e.g., read a blog, follow on social media).

2. Know Your Audience

☐ Target Audience: Describe your ideal visitor (age, interests, pain points).
☐ Voice & Tone: Should your website feel friendly, professional, playful, or formal?

3. Website Structure

Pages to Include:
☐ Homepage
☐ About Page
☐ Services/Products
☐ Contact Page
☐ Blog/Resources (if applicable)
☐ Testimonials/Portfolio
☐ Legal Pages (Privacy Policy, Terms)

Pro Tip: Limit main menu items to 5-7 for clean navigation.

4. Content Essentials

Homepage Must-Haves:
☐ Clear headline (e.g., “Transform Your Skin in 30 Days”)
☐ Subheadline explaining your value
☐ Primary CTA (e.g., “Shop Now,” “Book a Free Call”)
☐ Trust signals (e.g., “500+ Happy Clients”)

About Page Checklist:
☐ Your story (keep it relatable!)
☐ Professional photo/team photos
☐ Credentials or awards

Services/Products Page:
☐ Benefit-focused descriptions (not just features)
☐ Pricing (if applicable)
☐ “Buy Now” or “Learn More” buttons

5. SEO & Keywords

☐ Primary Keyword: What phrase do you want to rank for? (e.g., “best organic skincare”)
☐ Secondary Keywords: 3-5 related terms (e.g., “natural face cream,” “clean beauty products”).
☐ Meta Description Draft: Write a 150-character summary for search engines.

6. Visual Branding

☐ Brand Colors (HEX codes): _____ , _____ , _____
☐ Primary Font: __________
☐ Secondary Font: __________
☐ Logo Files: Uploaded to Canva’s Brand Kit

7. Technical Setup

☐ Domain Name: ___________________ (e.g., yourbusiness.canva.site)
☐ Mobile Optimization: Tested on 3 device sizes (phone, tablet, desktop).
☐ Contact Form: Embedded (Google Form/JotForm link: __________)

8. Pre-Launch Checks

☐ All links work (test every button/menu item).
☐ Spelling/grammar reviewed (use Grammarly or Hemingway).
☐ Legal compliance: Privacy Policy page added.

Pro Tips for Using This Checklist

1. Save Time: Fill this out before opening Canva—you’ll design 2x faster.

2. Collaborate: Share it with your team or clients for feedback.

3. Update Quarterly: Refresh goals and content as your business grows.

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• Official website: https://earnwithdesign.com/

• Youtube: https://www.youtube.com/@RachelYeong

• Facebook: https://www.facebook.com/earnwithdesign

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